Private traffic pool is a venue to store private traffic for real estate negotiators. There are 4 main storage options each having their own strengths and weaknesses.
1. Social Media
Current popular public traffic social media platforms are Facebook, Instagram, Tik Tok, Douyin, Youtube and Linkedin. Real estate negotiators use self-media to build personal branding and accumulate followers (private traffic). To grow followers, real estate negotiators have to constantly post quality content or to pay an advertising fee.
The relationship between followers and real estate negotiators is moderate. It is not easy to transmit information to target followers without paying an advertising fee to social media platforms. Therefore real estate negotiators prefer to channel their followers to other platforms such as their own Instant Messenger group such as Whatsapp or mobile phone contact list for cost free communication.
2. Instant Messenger
Instant messenger softwares such as Whatsapp, Wechat, Telegram, Lines, Snapchat, etc allows real estate negotiators to host groups. The main advantage is the ability to communicate with cost free group members (private traffic) regardless of frequency. Real estate negotiators usually channel their private traffic from social media, ecommerce platforms and their own software to their preferred instant messenger groups for communication.
There are some limitations on hosting groups and they are as below.
- Limitation of 250 and 500 person per group members on Whatsapp and Wechat.
- Messy information due to gossiping.
- Many have muted groups.
- Spying activities among group members.
3. Ecommerce Platforms (Property portals)
Property portals are places where buyers and tenants gather. Real estate negotiators place their listings online so prospects can “favourite” the listings or “follow” the real estate negotiator (private traffic). Real estate negotiators cannot proactively contact their listing followers within the ecommerce platform. They have to wait passively for high quality prospects to contact them. Real estate negotiators usually saved these enquiries to their own mobile contact list or instant messenger or own software for further communication.
4. Own software
The most basic software to manage prospects is to save their details in real estate negotiators’ own mobile phone contact list (private traffic). Real estate negotiators can access these cost free contacts anytime they wish for communication purposes.
To further manage these recorded contact lists, they either build their own customer relationship management (CRM) software or subscribe to 3rd parties. Listingmine is one of the popular choices to manage contacts relating to respective property leads.
