Many new real estate negotiator find cost per lead on social media is getting more expensive. They need to have other channels to get leads (private traffic). There are unlimited creative ideas to get leads and below are 151 ideas to help real estate negotiators start thinking which strategy to choose.
1. Distribute flyers to targeted locations.
2. Let your friends know you are a real estate negotiator.
3. Ask for referrers from old clients when they are emotionally high (Just purchase or just sold at price they want).
4. Free movie tickets to past and present clients so they remember you.
5. Add a lot of friends on social media.
6. Join many instant messenger groups for leads.
7. Make many real estate agent friends.
8. Learn many languages accessing to different group of enthic.
9. Share important market information to old and present clients.
10. Prospecting in the neighbourhood where you live. Let nearby people know you are a real estate agent.
11. Always provide post-transaction service so your clients give you a referral.
12. Share some referral fees to motivate more reference.
13. Schedule outreach to old clients.
14. Wish old clients on important events like birthdays, events.
15. Use chatbot to answer enquiries at rest time.
16. Cold calling from yellow pages or online phone directories.
17. Promote your service to human resources of different companies
18. Make more banker friends for more referrals.
19. Make more lawyer friends for more referrals.
20. Make short videos on social media for followers.
21. Post quality write up on social media for followers.
22. Have an “Official Page” on social media about your services.
23. Make more property management friends for referrals.
24. Mass Whatsapp messaging to strangers.
25. Mass SMS to strangers.
26. Wait outside newly completed properties to meet owners.
27. Make more residential guard friends for referrals.
28. Wait outside of the property sales office for potential customers.
29. Get testimonials from old clients.
30. Have your own websites for organic traffic.
31. Register an account on all social media and property portals.
32. Invite influencer friends on your videos.
33. Manage self-media accounts strictly on real estate contents only.
34. Self-media contents must be entertaining and not dry.
35. Quick to participate in new social media for organic traffic before competition picks up (Tik Tok, Douyin, Reels, etc).
36. Produce eBook to increase authority.
37. Collaborate with different industries and exchange resources.
38. Attend a real estate networking event or trade show.
39. Build relationships with industry leaders.
40. Distribute branded materials to make referrals easy on your customers.
41. Have a good source of below market value listings.
42. Have a good source of under construction property listings.
43. “Flood Screen” on social media with client’s testimonial.
44. Become the most active person on instant messenger groups.
45. Ability to solve other people’s problems in online groups.
46. Join many online groups like mother groups, child groups and be active.
47. Choose a good name on social media groups. Like “Ronald – KL Real Estate Agent” so everyone knows what you are doing.
48. Make friends with beauty salon owners. Their customers are likely high networth individuals.
49. Market at crowded areas like MRT station exits, shopping malls, morning markets, etc.
50. Improve copywriting skills.
51. Perform SEO on all social media for organic traffic. SEO for Tik Tok, Reels, Douyin, Facebook have limited competition compared to Google.
52. Create an info-app and list on App Stores, Playstores, Amazon App Store, Huawei App Gallery and optimize respective ASO for organic traffic.
53. Join dating apps to meet new people.
54. Play online games to meet new people. Many gamers need to rent a place.
55. Self-improve with knowledge able to adapt to any kind of conversation.
56. Create eye-ball catching media to convey your message.
57. Reward your regular customers.
58. Ask friends to share their company staff phone directory.
59. Work with a nightclub hostess and share commission.
60. Develop downline real estate negotiators.
61. Leave comments in social media whenever it fits. Be very active.
62. Relate the current most popular news event to your products to capture the high search volume traffic plus low competition window.
63. Visit ecommerce online shops. Give a 5 star plus contact number printed in the review section to real estate related sellers. For example, interior designer, carpenter, etc.
64. Showoff how much you earn on your social media to hire more downlines. Do not reach out to them. Let them reach out to you.
65. Be in the market for a long time so others think you are reliable.
66. Always care for your downlines. Communicate more.
67. Organize group purchase on under construction properties. Get buyers to find another buyer for more discount.
68. Take good photos of yourself. Look handsome or pretty.
69. Create personal branding with personal IP.
70. Partner with property gurus who teach the mass market how to purchase a property.
71. Exchange own self-media traffic with other property related self-media owners. Provide a link to each other’s landing page.
72. Join different online groups. Make friends with the host for collaboration opportunities.
73. Post downline recruitment advertisements on all job seeking platforms.
74. Create your own Instant Messenger group. Share the QR code around for easy joining. Give some free online courses to attract potential customers to listen.
75. Get friends to share some free in-depth real estate knowledge to help increase group members.
76. Create advertorial posts with your own contact information and share around. Write something everyone can relate to and do not hard sell anything.
77. Be active in property related forums.
78. Share your own advertorial posts in forums.
79. Add your landing page URL to your email signature.
80. Download others copyright free videos relating to real estate with excellent content. Print your own watermark into these videos. Post these videos multiple times each with unique keywords as video title and subtitle. This will greatly increase exposure. If needed, you may need to create many social media accounts to upload multiple same videos with different titles.
81. Create attractive marketing templates for other industry agents to perform their marketing. Each template will have your own QR code to your landing page.
82. Place QR code stickers on your motor vehicles. So others can scan during heavy traffic.
83. Wear your uniform with QR code printed when going out to crowded places.
84. Perform LIVE on social media and interact with viewers.
85. Post comments on news platforms. Related the news to your products.
86. Create attractive financial packages for home buyers. Discuss with developers, bankers and valuers to structure interesting financial packages like zero downpayment, rent-to-own schemes.
87. Create events like open houses for neighbourhood residents to view the subject property.
88. Organize an open house with event companies. Get house owners to collaborate with event companies. Event companies get free venues for their activities, house owners get publicity for their house for sale.
89. Get developers to share leads because they may not have enough salespeople to handle them.
90. Get developers to finance overseas house buying tours.
91. Have a lot of property valuer friends for referrals.
92. Create a virtual showroom and share on social media.
93. Use a pretty, sexy lady to distribute flyers with QR code of the product at a high traffic location.
94. Distribute flyers or set up booths at subject property nearby supermarket entrances.
95. Always look handsome or pretty.
96. Refer health focus real estate to old people to trigger sharing.
97. Refer property special features to young adults to trigger sharing.
98. Refer value deals or below market values real estate to low income adults to trigger sharing.
99. Join local real estate agents associations for networking.
100. Win (or purchase) some real estate awards from all kinds of bodies to increase authority.
101. Get leads from team leaders or the company.
102. Work for a multi national real estate company supplied with leads. Make friends with them and make them support you even when you are starting your own practice.
103. While selling something to a potential buyer, get leads from them too. They may want to sell or buy something else.
104. Get good exclusive listings. Other real estate negotiators or buyers have to contact you.
105. Structure easy to buy financial packages with bankers so purchasers do not need to pay too much cash upfront. Even for secondary market properties.
106. To sell a property, you need to study the occupier’s profile within the vicinity. Approach similar profile people. For example, if the occupiers are mostly CEOs of different companies, then approach only other companies’ CEOs nearby. If the occupiers are mainly from the Oil and Gas industry, approach this industry for leads.
107. Record your tenants’ tenancy expiry date. Recommend them to purchase a house or rent another place for sales.
108. Make friends with everyone within your specialist area. Including other real estate negotiators for potential co-agency opportunities.
109. Place your showroom contact on google map or waze so prospects can reach you.
110. Take on broadcasting interviews.
111. Perform property briefing via Zoom. Let participants invite their friends to join the Zoom.
112. Make newsworthy write-ups or videos for publicities. Write about its unique history. Developer history. Previous occupier history.
113. Use drones to take unique aerial pictures or videos about the property not available elsewhere. Display in self-media platforms for sharing.
114. Mock-up attractive interior design visuals to trigger sharing on social media.
115. Get a famous person to recommend the listing.
116. If the subject property is close to a school, spread flyers at the school entrance. Parents may share their friends’ children with the intention to study at the same school.
117. Decorate a mobile booth vehicle station at a heavy pedestrian traffic location for exposure.
118. Partner renovation contractors to build a few showrooms in newly completed high density high rise residential properties. The cost of showrooms can be exchanged for rent free from unit owners. Other unit owners can visit the showroom for renovation quotation and to seek real estate negotiators’ services.
119. Volunteer to offer developer key-handover services. This way the real estate negotiator has the first chance to approach property owners understanding their intention.
120. Go to nearby parks, gyms and make friends for referral.
121. Make friends by attending church, mosque, temple.
122. Place for sale and to let banners on the subject property so prospects can call.
123. Post listing on room to let platforms.
124. Post listing on Airbnb. Place an offer price to buy to guests within the property for investment purposes.
125. Approach nearby medium to high networth personal with intention to purchase.
126. Use sale by tender method to sell bargain properties. From the tender exercise accumulate other potential buyers’ contact. Recommend other properties to them.
127. Hire downlines with good connections.
128. Hire influential downlines.
129. Hire hardworking downlines.
130. Husband and wife team. Husband can be a real estate negotiator, the wife can be a banker. Both share resources. Other combinations work well too.
131. Work at other industries to build up a network before joining the real estate agency industry.
132. Take up self-improvement courses to meet new friends.
133. Learn new skills or sports to integrate into a new group of friends. Like learning Yoga, dancing, badminton, cycling, etc.
134. Buy a branded car and join the car groups via social media to meet new friends.
135. Join a property owners group within the same development.
136. Become a committee member of a residential development for a chance to meet property owners.
137. Work part time as a food delivery boy and issue real estate flyers to food receivers and restaurants.
138. Work part time as e-hailing drivers and promote your real estate services to passengers moderately.
139. There are many “people nearby” social media around. Use a good name like “Bukit Bintang real estate negotiator Albert” and join these people nearby social media.
140. Gather transaction data and asking price on a map showing the targeted residential area with your personal branding QR code printed. Distribute the map to the residence.
141. Area specialist real estate negotiators can conduct an interview with local residents about any topic with real estate negotiators own branding printed. Air time can attract traffic.
142. Post your advertisement in a few public notice boards (with permission).
143. Mass email marketing.
144. Create a 1 stop property services network for cross reference.
145. Listen to your clients because there may be leads within the information.
146. Strong online present. You need to be everywhere online.
147. Offer buying services. Meaning buyer has to pay you commission for property acquisition for taking care of their interest. You will not get a commission from the seller.
148. Collaborate with investors to purchase below market value properties, refurbish it and sell the property for profits. Desperate house owners automatically show up for purchase quotation.
149. Have channels to bank repossession properties and they can be below market price properties. Value-deal seeking buyers will look for you.
150. Be professional. Associates, buyers, sellers, referrers will want to work with you again.
151. Use tools like Listingmine to maximize existing leads.
There are also an unlimited number of unprofessional methods to get customers which we do not recommend real estate negotiators to do. This creates a bad image to the profession. Do not practice any of them anywhere in the world. We list a few as below.
1. Hang listing banners on trees or traffic lights for exposure.
2. Tear down competitors banners so prospects can only contact 1 real estate negotiator.
3. Bad mouth other real estate negotiators.
4. Hijack other real estate negotiators’ downline.
5. Create rumours to stop other real estate negotiator’s sales.
6. Post fake listings on property portal with low pricing for leads.
7. Place banners on not for sale properties without permission to attract calls.
8. Misrepresentative act.
9. Negligence act.
10. Get a lower offer-to-purchase letter and do fishing for a higher offer.
