Public traffic is the platform’s users belonging to open channels like Facebook, Instagram, Youtube, Tik Tok, Douyin, Linkedin etc. A realtor can acquire followers from these platforms by either creating unique self-media content or spending advertising money depending on the level of competition from other users.
Public traffic used to be cost free but that has ended around 2016 when their user growth has reached ceiling causing public traffic to become more expensive due to increase in competition from the explosive online business growth.
Public traffic is valuable to realtors because
1) Personal branding can be quickly promoted to various audiences to form a publicity effect;
2) Persistent impact on consumer memory and help shape personal brand image;
3) Maintain personal branding activity and improve brand survival time
4.) Attract followers which can be converted to private traffic in other channels.
